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Fun at Canada’s Camp Okutta with AK-47s, mines and grenades

Aug 25, 2007
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Camp Okutta - An Adventure Camp for Kids

This Canadian campaign has caused people to be up in arms—well, those who didn’t see that it is a satirical campaign raising awareness of the use of child soldiers in war zones all over the world.
   It was sent to me by Helen Cameron, a long-time reader of my blog. She sent one link which showed that there were members of the public so incensed by this that they tore down posters advertising Camp Okutta.
   But that is perhaps the reaction that the producers of the ad, WarChild Canada, a registered charity, wanted.
   When we are confronted by images of kids with AK-47s—and, let’s be frank, they are usually African kids in an African jungle—we find that there is some distance between us and them. WarChild Canada has been clever by setting Camp Okutta in Canada itself, using kids of different races in a local setting. It brings home the message far more effectively than a street campaign or one founded in reality.
   Have a glance: it certainly made me think about the issue in a different way.