4 posts tagged “sony”

This is looking very, very good. Then again, fast editing made the Pierce Brosnan Bonds look good, too. But I think Daniel Craig will pull this off very well.

For my American friends sick of hearing from the British on how ABC will mess up the remake of Life on Mars in the US or how NBC destroyed The Office, it’s payback time.
   The British are remaking Bewitched.
   No, no, not Will Ferrell. Not even Lisa Hartman. The British. A pilot in anticipation of a series has been commissioned by the BBC and, from what I understand, filmed.
   Despite the failures of the remakes of Married with Children and Who’s the Boss?, Sony is letting the Brits have another go.
   Sheridan Smith is in the Elizabeth Montgomery role.
   Let abuse hurl eastward across the Atlantic for the sake of fairness and balance.

I had never heard of the film Vantage Point but IMDB says it was released in New Zealand in mid-March. YouTube has a bad-ass car chase from it. I understand it’s set in Salamanca, Spain, but this clearly looks like México to me—the cars are the big giveaway (car buffs, look out for the Chevrolet Montana, Volkswagen Gol and Volkswagen Polo Classic, while Dennis Quaid drives not an Opel Astra H, but a Chevrolet Astra H, if you look at the badging) and it doesn’t look that much like what I have seen of Spain in photographs. (Friends with digital cameras must make life hard for film-makers these days!)
   Sound quality is not what it should be, so it was probably pirated at the cinema.

In case the post before was too British, maybe we should go American? One of my favourite films is Crazy People, even if it depicts the mentally ill as caricatures. To me, it’s more a dig at the Madison Avenue advertising establishment than anyone suffering from mental illness.
   In this film, one agency is confused on how to create truth in advertising after one of its creatives (played by the late Dudley Moore) begins using honesty as a concept. Initially, he is committed to a mental institution (what else would you do on Madison Avenue if an ad exec begins telling the truth?). The first video below pretty much summarizes the story.

   Moore is forced to create more honest ads, but refuses to leave the sanitorium after meeting a fellow patient, played by Daryl Hannah. He and the other patients work on the following. And they pitch Sony, winning the account and creating this TVC. This had been labelled by one person as a banned racist Sony ad on YouTube—sorry, it’s a parody from a film!    I was at B-school studying marketing at the time and thought the ad world might be quite fun. The reality is a little different.