3 posts tagged “rebranding”

[Cross-posted] This has been official for a while (or so I think—not that I ever heard what the Electoral Commission thought, but I did see it on its website). However, I wanted the party to approve the news first before sharing it with you all. The following is the overseas release which was rewritten from the one sent to domestic newsmedia. One that includes a mention of the Bush–Cheney campaign of 2004 was sent to US media.

JY&A Consulting revamps logo for New Zealand’s Alliance Party

Wellington, May 9 (JY&A Media) New Zealand political party, the Alliance, is looking more modern and relevant, thanks to its new logo by JY&A Consulting (http://jya.net/consulting).
   Devised by JY&A Consulting’s Jack Yan, the new logo signifies a new beginning for the democratic socialist political party.
   Mr Yan says that he has been a keen observer of general elections in the UK, US and New Zealand since the 1980s and that played a part in his team’s design.
   He says the Conservatives in 1983, Labour in the UK in 1997 and 2002 and Labour in New Zealand in 1999 and 2003 had certain commonalties in their campaigns, centring around typography.
   He also said that in those years, the party’s name was important, not the symbol—hence the traditional Labour rose was not present on that party’s election materials in 1997 and 2002.
   By abandoning the old A symbol of the Alliance and concentrating on the word, Mr Yan says that the party looks more professional and ready.
   The Alliance has contested every General Election in New Zealand since 1993. However, due to party changes it is trying to rebuild itself for the country’s General Election later this year.
   ‘We have two major parties in New Zealand that vote pretty much the same on all issues,’ says Mr Yan, ‘and minor parties that get ignored because of a lack of visibility. I wanted to change that. Why should minor parties be laboured with second-rate brands?’
   The logo is based around the Frutiger typeface and its lettering is predominantly in red, with a red dot over the i in Alliance to signify its environmental awareness.
   He says the letter i also shows the humanizing aspect of the party.
   ‘As a piece of design I think it looks more cohesive than the committee-led logos of National and Labour,’ he says, criticizing the major two parties in New Zealand.
   ‘I was given a lot of freedom, which is a good sign of how the party leadership handles matters. It clearly believes in trusting the right people.’
   As well as heading JY&A Consulting’s parent, Jack Yan & Associates, Mr Yan co-wrote Beyond Branding in 2003 and is a director of the Medinge Group, a branding think-tank based in Sweden.
   In October 2007 he was a keynote speaker for the Alliance Party at its annual conference.

[Cross-posted] The Office of Government Commerce, part of HM Treasury in the UK, unveiled its new logo, which cost British taxpayers £14,000.

And it didn’t take long after the unveiling for employees to see the problem:

   I am sure it is possible for all of us to be caught out from time to time, because we didn’t study all the angles (ahem) to a problem.
   But one principle I do abide by in logo development is internal review—not just to see if the client can identify problems, but to cover our own rear ends.
   The Daily Telegraph reports that staff have removed items with the logo and expects a rush on to Ebay.
   It states, ‘The logo … was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.’
   That sounds like a bunch of wank, even if I didn’t see the logo—though one branding professional thinks, as quoted in the Telegraph, ‘They’re going to get more column inches than they could ever have expected before. If I were them, I would be pretty pleased.’
   Please, let’s not bring inches into this.

I thought communists were more in to revisionist history than democratic governments. From the Fairfax Press:

http://www.stuff.co.nz/4316159a12.html

   I am glad I got to the Republic of China to see the Chiang Kai-shek Memorial before this sort of government-sanctioned vandalism happened.
   The Democratic Progressive Party, indeed. Bit like the German Democratic Republic.
   I can’t speak for those inside the Republic but I would say that the majority of overseas Chinese will react similarly to me. Gen Chiang was not Franco or Stalin.
   The DPP calls Chiang’s Kuomingtang (KMT) repressive. I assume they have romantic notions of what was happening across the Taiwan Strait after 1949—or, for that matter, during the Sino–Japanese War.
   I am not exaggerating: in my time in Taiwan in November I met intelligent people who held beliefs that life was better under Japan than under the KMT, conveniently ignoring massacres such as the Rape of Nanking where hundreds of thousands were slaughtered.
   However, I accept that their positive ideas stem from the fact that some Japanese officials in Formosa did try to be good governors of the island.
   Back then, however, we weren’t talking about two Chinas. When 9-11 happened, it’s not as though Californians were cheery because they were comfortable, while the Twin Towers fell in New York.
   While the KMT did its share of demolishing memorials of Japanese colonialism after the war, it doesn’t make it right.
   My main view is that those of us outside need to respect the wishes of those within who participate in the Republic’s democracy. All we can realistically do from faraway keyboards is create a bit of noise when we are upset, just as we might with the War on Terror or other international matters.
   The Republic’s government also needs to know that this act insults those of us who hope that all of China will be ruled by a free and democratic republic, and whose families left because we did not believe such a China could exist under the Reds.
   Our hope was placed in the last free part of China that remained, that part in exile in Taiwan.
   Sadly, we are not voters in Republican elections. Only the inhabitants of Taiwan are.
   What now? Will a portrait of Mao be erected?
   One wishes that the DPP recognizes that it would not even exist without Chiang and the remnants of the Republican government in exile in Taiwan, but this latest incident suggests it does not.
   From an overseas Chinese view, it’s seen as an acceptance by Taipei that the Communist Party is correct across the Taiwan Strait, doing its work to erase memories that the Chinese people can have freedom.
   Indirectly, this is a slap in the face of the June 4, 1989 protesters in Tiananmen Square.
   Rebranding is something to be done carefully, more so when it comes to national monuments and symbols of national identity. Rebrands are meant to unite, not divide.
   Calling the Memorial the Democracy Memorial Hall sounds well and good on the surface—but divisions and the months of protest suggest the movement is foolhardy.
   For me, there was nothing wrong with calling it by its new name officially, while leaving the traditional lettering honouring Chiang Kai-shek’s memory intact. It was a suitable compromise and a recognition of history. It also reminds people of the freedom that Taiwan enjoys and the setting for its prosperity. Freedom, tolerance and open-mindedness are what separate it from Red China—which is still a dangerous place to visit or invest in, at least without high-level official help.
   Years after the American Civil War, there are still states (Louisiana and Tennessee) that call a certain holiday Confederate Memorial Day—and that does not seem to have harmed the Union.
   So what harm is there to retain the Chiang Kai-shek name in the interests of national unity on the island? Does the DPP seriously prefer disuniting Chinese people?
   At best, this was an ill thought through development.
   At worst, this was a desecration and an affront to traditional Chinese beliefs that memorials to the dead should be respected.
   Talk of independence or a two-China system is dangerous. It would be easy for the Politburo in Beijing to raise its voice—without even threatening violence—and Taipei can watch its stock market index fall. And I would hate to see any of my people suffer once again.
   Part of Taiwan might not know of Maoist suffering under the Reds, but I would never wish for any Taiwanese to be directly reminded of it.
   Beijing itself should not cheer at this latest development at the Chiang Kai-shek Memorial Hall as it sets the stage for separatism. During 2008, with worldwide attention focused on the Olympiad, the separatist movement might think it could get away with more mischief than usual.