28 posts tagged “publishing”
Remember last year when I took the mickey out of these in the City Life newspaper?
The question one has to pose is: did they get it right in 2009? Let’s see:
Let’s see how the second one went:
Any bets on the 2010 edition? Will the apostrophe for Winners’ be there? Or is there only one winner, in which case it’s Winner’s? I remain none the wiser.
Here were the search terms taking folks to the Lucire ‘Insider’ section yesterday. The day before was similar, but instead of Heidi Klum, it was Vanessa Paradis. Celebrities, still, sell.
eva longoria london fog
heidi klum
eva longoria tony parker
london fog eva longoria
london fog eva
eva longoria tony parker london fog
eva and tony london fog
london fog eva longoria tony parker
eva longoria fog
london fog tony parker
The Parkers finally beat some long-standing records for searches for the Jaguar XJ launch (where Lucire published the first official unembargoed image of the new car) and a couple of other popular stories we did this year.
Linda-Joy pointed me to this article about John Simm in The Independent:
I assume he is also known to the fictional New Zealand locksmith–prime minister, ‘John Keys’, whom Dr Pita Sharples of the Māori Party has referred to from time to time.
Here’s another one from the weirdo department!
Let’s see: if this person had indeed worked for Lucire, or any magazine on the planet, then no wonder they have an axe to grind—note the spelling and grammar! (We had a dyslexic intern who wrote with greater accuracy than this, since she used this new invention called the spellcheck. It also helped she had better phrasing, but needed more time to get the words on the page.)
It’s not terribly encouraging to know that the writer thinks ‘We had … went’ is correct English in the very first line.
I have blanked out some of the statements that could reveal who on the team had referred this to me.
And as with most people who are too cowardly or are untruthful, it’s unsigned, but the envelope is postmarked New York.
I also love how I allegedly said I had money to give to this person in one paragraph and said I didn’t have any money in another. So which was it again?!
Every magazine seems to suffer from its share of oddities. For now, let’s give this writer the Weirdo of the Month award.
Another little gem from my visit to Robert and Delia’s place today. Robert forwarded me the URL to April Winchell’s blog, who blogged about some swearing the President did.
Specifically, then-Sen. Barack Obama read the audio book version of his autobiography, Dreams of My Father, quoting his friend Ray, who had rather colourful language.
I suspect there will be, if there isn’t already, an Obama sound-board featuring clips from his book.
More media bias? In People’s report on the failure of Rosie O’Donnell’s variety show (big surprise there), it noted:
The night was dominated by an ABC televised interview with Barack and Michelle Obama by O’Donnell's View nemesis Barbara Walters.
Um, no it wasn’t. The network and programme that won the evening in the US were CBS and its horrid Criminal Minds. And dominated is a strong word—especially when it’s untrue.
Someone needs to tell People that Barack Obama has already won the presidential election and it can stop campaigning to make him look good. Many people think he’s doing a pretty good job of that himself.
Top: On your newsstands, Lucire no. 26, with cover by Kelly Thompson. Above: The cover to thedownloadable free supplement, with cover by Morand/Zwirner Photography (the full shoot appears in the newsstand edition).
[Cross-posted] Issue 26 of Lucire is on the newsstands, but we realize some readers overseas mightn’t want to order it online if they can’t get it in their countries. Plus our regular readers might want a few extra articles. Therefore, you can download, once again, the Lucire supplement, featuring articles that go beyond the regular print edition. Jack Yan talks about the passing of Yves Saint Laurent, Nathan Gray reports from Beijing, Tiago Espirito Santo looks at Moda Lisboa, and Gordana Sermek photographs Croatia’s Cro-à-Porter fashion show.
You can download the supplement as a 150 dpi edition (under 29 Mbyte) or a 72 dpi one (11 Mbyte) as a free PDF.
This was a great find at Take Note in Lower Hutt today. Take Note is a post office and gift shop run by my friend Mandeep but I have never bought a book from there before. I was surprised to find it displayed prominently and being an automobiliac I paid the $40 for it.
Some articles are prescient—the warning that Honda could be a big player if it chose to build saloon cars, and the war for oil and how it might run out (from the first fuel crisis in the 1970s)—and others are less so, such as the warning that a Channel Tunnel would be a folly. Others are plain out of place in today’s politically correct world, namely the nude models that adorned cars at motor shows.
There are even old advertisements, including one for women—flogging copies of Good Housekeeping. It was very sexist and the idea that cars were designed to pull birds was very much in evidence.
It’s hardcover, so it should be a proud collection of 1960s’ and 1970s’ motoring journalism in my home.
[Cross-posted] Yves Saint Laurent’s passing is such a shock to the fashion media because he was the world’s greatest couturier.
When we broke the news on Sunday night at Lucire, it was obvious that we were marking the end of an era.
The casual observer might say that the end occurred in 2002, when Saint Laurent retired to his house in Marrakech. But while he remained alive, there was always that link to one of fashion’s pure geniuses.
Saint Laurent, perhaps like Mozart, did not have formal training when he created clothes for his sister and mother. He was talented enough to be accepted into the Chambre Syndicale. When he created the trapèze look at Dior in 1958, he was not following some great marketing-trend projection. Nor were brand advisers present with studies about liberating women when he gave the world le smoking or the safari look.
It was only with hindsight that we, the media, made the connections for him, hiding the real inspirations that he had in his quest to become France’s greatest couturier.
The great irony is that as his influence grew, so did the YSL brand, which meant his name became so tied up with marketing, business, financial projections and trend forecasts.
While that brought Saint Laurent wealth, it was always clear that he was happiest simply being a créateur. It was a sign that it was better to preside over a genuine maison de l’amour than seeing if money bought happiness.
His passing perhaps marks the demise of a pure couturier who drew from something within, finding the essence not only of his muses, such as Catherine Deneuve, but of himself.
Today’s couturiers, while incredibly talented, are also more calculated and savvy. Saint Laurent could leave the calculations and savvy to his lover and company president, Pierre Bergé.
I am not saying one method is better than the other. But I do miss that era where we praised Saint Laurent because he was simply so good at what he did, setting the Zeitgeist for the simple reason that he did not watch the Zeitgeist.
Today’s designers, such as Gaultier and Ford, and even to an extent Saint Laurent’s contemporary, Lagerfeld, have a more balanced outlook, which obviously have kept them away from the down sides of Saint Laurent’s behaviour: his severe depression and his reclusiveness, especially during the 1980s.
It is also Yves Saint Laurent the recluse, the victim of school bullying, the man who saw himself as a latter-day Swann, that also makes today’s story all the more compelling. But again, it hides that single-minded desire, one which few of us would dare to do because we know of its personal cost.
When President Sarkozy made him an Officier of the Legion d’Honneur, the title of ‘hero’ wasn’t inappropriate for Saint Laurent.
He is a hero for that reason, and he has set the bar so high that it will take an extraordinary person to beat his record.
The Proust connection—Saint Laurent as Swann, by his own reckoning—does point to how he saw himself, cast out by society. It is invalid, because we are all the poorer now.
We have lost one of the purest designers; one fewer great figure on whom we can not only report, but bask in his genius.
[Cross-posted] Each time we put out a Lucire in print, regardless of country, I wonder: do the folks in the countries (such as the UK) where the magazine is not available know what some of the layouts look like?
This time around, Laura and I decided we would do a 52 pp. downloadable PDF, containing some of the pages, for those who can’t get Lucire where they are. And for those who can, such as in New Zealand, the downloadable PDF contains some extra pages, and even an article that we’ve earmarked for issue 26. There are two more pages for a shoot; in fact, there’s one shoot in there by Hannah Richards that you won’t have seen at all.
It’s almost full circle: I remember putting together a 52 pp. PDF in 2003 as a L’Oréal New Zealand Fashion Week special in the pre-print days. It was hugely successful, and was used extensively by New Zealand Trade & Enterprise to market Kiwi designers offshore.
Readers unaccustomed to the print Lucire might know we have pretty outstanding journalists among our team based on the longer articles that appear online. But you don’t get to see the fun we have with the look, and the PDF addresses that.
We also thought we’d champion some of our advertisers as an extra thank-you.
Since the book is 200 dpi and 13 Mbyte, it was better stored on a free service. Head over to Rapidshare, where you can download the issue 25 supplement, as we call it, free. There may be a small delay for the free service but we think it’s well worth it.
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