3 posts tagged “print”

[Cross-posted] I’ve had to keep this under wraps till today, but since we’re about three weeks from launch, I now have permission to let you all know of this nice development at Lucire: the launch of a new magazine, Twinpalms Lucire, for a specialist market in Thailand.
   It’s been such a smooth process working with Miguel, who has done a huge load of work on the new print magazine. And I take my hat off to Twinpalms Phuket, which has been very accommodating of our own wishes. The Twinpalms brand appears first for various historical and contractual reasons.
   Richard Machado’s first shoot for Lucire, ‘Papillon’, re-appears on the cover.
   If you look inside the magazine, Miguel is very much a proponent of the Swiss grid and Helvetica is the main typeface. It’s very different in feel to Lucire in other countries, but I still love what he has done. It’s a classy, elegant production.
   There are plenty more articles saved up for the next issue, too. We plan on the title being six-monthly.

Lucire launches in Thailand

International fashion magazine collaborates with Twinpalms Phuket and Asia Design Consultants for latest country

Lucire, the international fashion magazine headquartered in New Zealand, has announced that it has collaborated with the Twinpalms Phuket resort and Asia Design Consultants Ltd. to see an extra print edition in Thailand.
   Twinpalms Lucire launches February 20 with 5,000 copies distributed through the Surin Beach, Phuket resort and its sister properties.
   The magazine has features on fashion, lifestyle and travel, with a lesser emphasis on beauty when compared to Lucire’s other print editions.
   Miguel Kirjon of Asia Design Consultants oversaw the production and editorial mix, in collaboration with Lucire founder and publisher Jack Yan, deputy editor Sylvia Giles and assistants Dominique Whittaker and Ashleigh Berry.
   Many of the Lucire articles had been commissioned by Laura Ming-Wong, the magazine’s editor in New Zealand.
   Mr Yan says, ‘This is another small step in growing the Lucire brand, targeting it at an aspirational audience that says, “I want to be a step ahead.” We’re confident that the Twinpalms audience will love our mixture and socially responsible approach to fashion and lifestyle reporting.
   ‘I’m also delighted that Miguel has created a unique look founded in the Swiss school of design. It’s very different from the home edition and it’s a classy production.’
   In addition to its design direction, Mr Kirjon has commissioned many additional, original articles for the Twinpalms’ side of the magazine.
   Twinpalms Phuket is a member of Small Luxury Hotels of the World, one of the most exclusive collectives of hotel properties internationally. The resort is privately owned, with a private beach club and an enviable location next to Millionaires’ Cove.
   Lucire started as an online fashion magazine in 1997 and is notable for having diversified into print, rather than adopt the print-to-web approach of its competitors. Its Webby-nominated website remains a popular destination for fashion leaders, while the print magazine is regarded as a luxurious and socially responsible publication.

In case the post before was too British, maybe we should go American? One of my favourite films is Crazy People, even if it depicts the mentally ill as caricatures. To me, it’s more a dig at the Madison Avenue advertising establishment than anyone suffering from mental illness.
   In this film, one agency is confused on how to create truth in advertising after one of its creatives (played by the late Dudley Moore) begins using honesty as a concept. Initially, he is committed to a mental institution (what else would you do on Madison Avenue if an ad exec begins telling the truth?). The first video below pretty much summarizes the story.

   Moore is forced to create more honest ads, but refuses to leave the sanitorium after meeting a fellow patient, played by Daryl Hannah. He and the other patients work on the following. And they pitch Sony, winning the account and creating this TVC. This had been labelled by one person as a banned racist Sony ad on YouTube—sorry, it’s a parody from a film!    I was at B-school studying marketing at the time and thought the ad world might be quite fun. The reality is a little different.

To get people in the mood for Miss Universe tonight (in the US on NBC, 9 p.m. EDT and delayed PDT), my article on Laural Barrett, Miss New Zealand 2007, is now online at the Lucire website. Photography is by London-based photographer Camille Sanson, with styling by Michiko Hughes. (We may run different ones in the print magazine.) I had wanted Laural to have a glance beforehand, but you can imagine that she’s full-on preparing for the pageant tonight. Good luck to “our Laural”: New Zealand is behind you!