8 posts tagged “pr”

We watched this (thanks again to Tanya) at the office a few days ago:

   Hyundai, which made one of the cars that got squashed by the 62-year-old woman in the BMW X5 (she has since been arrested), saw a publicity opportunity, and presented the owner with a brand-new i30 Wagon (Elantra Touring in Canada). I know, it’s an opportunity made for bloggers to blog about worldwide, but you know, I really don’t mind being a sucker on this and post this video knowing its purpose. It is a happy ending, as the company says, but it’s also a great brand equity-builder on a global level. It shows that Hyundai is responsive to web culture, and has given its concessionaires and subsidiaries the clout to pull these things off for the good of its customers. It ties in to a promise at the start of the recession that the company would help with customers’ car payments if they lost their jobs.
   One big mistake is that the Toyota Avanza (the car behind the lucky recipient) is in shot for a lot longer than the Hyundai that the owner, Todd Jamison, was presented with.

Normally I don’t get excited about sci-fi but this intrigues me:

    I am a Willis fan and seeing Rosamund Pike in this helps, too. She’s a real doll.

I had been under the impression that Red Chinese automaker BYD was a Toyota licensee, though in Autocade I stopped short of making this assertion since I had no proof of it. I did think it was odd that BYD has Mitsubishi-derived engines. It turns out there is no connection, but when you see things like the below you have to wonder.
   Two years ago, BYD issued this photograph of its upcoming model, the F1. It since renamed the car the F0, because it claimed it didn’t to get into a legal dispute with the Formula 1 people.

   Look familiar? While BYD might not want legal trouble with F1, it doesn’t seem to mind legal trouble with Toyota. Here’s a publicity photograph for the Toyota Aygo:    BYD’s general manager, Xia Zhibing, has been quoted as saying, ‘The BYD F1 is a model developed by ourselves and we hold the intellectual property right for it.’
   I guess there’s no shame at BYD, and that the ideals of truthfulness in Confucianism haven’t made a return to parts of Red China.
   Come on, Mr Xia, the only contribution BYD has made to the 2007 photo is in Adobe Photoshop! If you are going to lie about it, don’t make it so obvious by using someone else’s publicity pic first! At least use CAD to generate something new!
   Or this could be some form of getting war reparations from Japan, but that Toyota hasn’t been informed.
   And this is the company that Warren Buffett has put money in to. Somehow I think that if any BYD cars ever make it to the US as Mr Buffett intends, Toyota’s going slap a big court order on them, and not a single one will make it on to the market.
   If you look at the F3 and F6, BYD’s larger models, the doors look identical to those of the Toyota Corolla E120 and Toyota Camry XV30, but the front- and rear-end styling has been modified to resemble some of Honda’s work. I understand the dimensions are slightly different but that an expert should be able to prove objective similarity in the shapes of the doors—or enough to stop BYDs from going on sale in many markets.
   The F3 hybrid, the world’s first plug-in car, beating Chevrolet with its Volt, might have an innovative powertrain, but what is the likelihood that has come from somewhere else?
   BYD shows how out of touch parts of Red Chinese commerce is with, well, honesty and decency. I’m happy to deal with mainland Chinese firms, but only those that I am connected to by blood or referred to by family—and governments should not be signing things like free-trade agreements with the Politburo in Beijing till some of these intellectual property issues can be sorted out.
   New Zealand, of course, is a trifle too naïve, with its free-trade agreement.

The weeks after the US presidential election have been interesting.
   First, certain Republicans wanted to make Gov. Sarah Palin the fall girl of their campaign. They failed. Bill O’Reilly tore in to her pretty quickly but faced a backlash from Republicans who saw the Governor as a heroine of their cause. Sen. John McCain took an entire week to respond, by which time it was “safe” for him to have done so, when the political meter had swung to Gov. Palin’s favour. We have Joe the Plumber now coming out and saying that he wasn’t that impressed with the Senator, but he was impressed by his running-mate.
   Then, we have a shrewd President-elect who has sought to distance himself from the radical elements, the corruption in the Illinois governor’s office, kept in touch with American people via YouTube, and attempted to go forth with a transparent transition process.
   I am not going to get into politics deeply here. My point is that the behaviour of the two candidates speaks volumes toward the way they brand themselves, their notions of leadership and their motives.
   I do not feel then-Sen. Obama’s campaign was the most transparent. There were questions to be answered, as I have stated on this blog. Vagueness is not a way to earn votes—but history has always shown that a campaign on change after years of one president in office works: Clinton 1992, Blair 1997 and Clark 1999 are good examples.
   I did feel Sen. McCain attempted to be more candid. I was unimpressed, however, by points he flip-flopped on—when first faced with the mortgage crisis, his first words were in fact about letting laissez-faire economics have their way. Within weeks he spoke of nationalizing mortgages.
   So much for the maverick who took a position.
   Now elected, President-elect Obama has done right by his YouTube addresses, understanding that he needs to set a vision as well as a strategy and getting people on the ground early. This is not a cynical exercise in PR. Any leader knows that the most effective way to get an organization moving—and in this case a country—is to get stake-holders in on the act early, rather than impose a strategy on to them. I have said the same in any branding job for our clients.
   Sen. McCain’s failure to defend his running-mate rates down there alongside Al Gore’s failure to endorse Sen. Joe Lieberman, as tradition might have suggested he should have done, going for Gov. Howard Dean instead. Gov. Palin was fine at defending herself ultimately, but not before more damage was done to the Republican Party.
   Whether one agrees with his Cabinet choices, Barack Obama’s moves in his transition have been pretty good, and among the most open I have witnessed since I began watching American presidential campaigns. He is using the playbook of modern communications to ensure that the office of the President will continue to deserve respect. While in some respects he has gone against the ‘Change’ cry of his campaign by rewarding Clinton-era loyalists for the Cabinet positions announced so far, it’s another shrewd move to ensure stability from his party. With enough in place, let’s hope that he can get on with the real serious issues.
   Am I going to give Barack Obama five out of five? No. I still hold some concerns over his ideas. But those who questioned his experience—as those who questioned Gov. Palin’s—might be revising their thoughts today. For the most part, these transitional weeks have been well played by Illinois’ rising star.

While I love the fashion groups here on Vox, I thought it might be useful if fashion professionals—designers, interns, pattern-makers, photographers, stylists, make-up artists, publicists, journalists, and others—had a group where they could network and share their experiences. As of today, there is a fashion professionals’ group on Vox for the industry and anyone who is thinking of entering the fashion professions. I’ve stuck a few things on there to kick it off, and welcome others. (I hope the respective group owners will permit me mentioning this on their groups.)

Vox won’t let me cross-post the whole article that goes with the below video, so hop over to Lucire if you want the low-down.

ABC has also released individual cast members’ photographs. The first is for Jason O’Mara as Det Sam Tyler of the NYPD: note the background is now New York, rather than the all-too-polished 2007 interior backdrop of the earlier image, perhaps to cement the idea that this is now set back east and not on the coast.

   And kids, that keyboard next to Gretchen Mol and Jonathan Murphy is called a typewriter.

[Cross-posted] There’s a small snippet about Jennifer Hawkins and the spring–summer 2008–9 lingerie range from Lovable over on Lucire’s fashion index page, but behind the scenes we were given a press-release Q&A with the former Miss Universe.
   These tips purport to come from Hawkins, and it’s likely the beauty queen endorsed them. In any case, the advice isn’t too bad. Click here to read.