4 posts tagged “indian”

The politically correct camp will say this is racist toward Chinese. I find it bloody funny and, PC thugs, I don’t need you defending me and implying that I can’t do so myself. I am perfectly capable of doing so if I need to—and with Alf Hill, I don’t need to.
   This is an early Chinaman gag; later ones were cleverer with the puns, but it’s still fun to see the genesis of Mr Chow Mein. It’s also funny because Hill doesn’t put Chow into a stereotypical vocation, so I would say few Chinese will think: ‘Here we go again—another Chinaman working in a laundry.’
   I would hope south Asians will think similarly of Bob Todd’s character.

This is not a popular view but here goes. In the United States, some Jaguar dealers are upset that the Ford-owned unit will go to an Indian company.
   Never mind that Tata is solvent and can afford greater investments on the cars. Never mind that Tata owns Corus—British Steel to us oldies. Never mind that Tata has promised to keep UK manufacturing jobs for both brands.
   No, these dealers are upset probably because Indians are not white. Not part of the old world or the new world, but, oh my goodness, they have different skin colour.
   European dealers are reportedly more relaxed as the most important element is not where the parent company is based.
   No one in American retail ever seems upset that Donna Karan is part of French conglomerate LVMH or that Stella McCartney is part of Gucci. No American consumer seems to jump up and down at the thought that Lamborghini and Bentley are owned by Volkswagen.
   These parent companies are well capitalized, have good management and a long history—just like the Tata Group.
   It smells like it’s down to skin colour to me.
   Sure Tata does not have a history of managing luxury brands, but did Toyota have one when it created Lexus?
   And when it comes to consumers, people are still going to buy Jags and Land Rovers for exactly the same reasons as before.
   For years, no one batted an eyelid when these brands were American owned. They were still considered English and never American, and that’s not going to change in 2008.
   It sounds like a few dealers don’t understand their consumers very well, motivated by some redneck element that’s hardly representative of Americans in general.
   They’d better give up wearing Polo Ralph Lauren at their country clubs then. Polo? Ain’t that some kinda Injun game?

[Cross-posted] I would say that the new Tata Nano, the Rs. 1 lakh ($2,500) car revealed by Tata Motors at the New Delhi Auto Expo a few hours ago, exceeds the expectations of those who were predicting something that looked more motorcycle than automobile.
   As we led up to today’s unveiling of the revolutionary small car—aimed to get families out from motorcyles and in to a safer automobile—I had heard all manner of predictions, many of them negative, about the vehicle.
   Yet Tata has come up with a “people’s car” designed to mobilize the masses in India in the same vein as the Volkswagen, Fiat nuova 500 and the BMC Mini.
   It possesses a certain chic with a contemporary one-box design that could have come from an Italian design house. While the Nano won’t make it to too many western export markets due to the perceived lack of safety features, it will start a new trend among cheap transportation, especially in an era of high oil prices. I don’t think it’ll take too long for the Red Chinese to copy it and I speculate that Tata may well plan on creating a slightly plusher, airbag-standard version for export.
   However, as far as Tata is concerned, the Nano meets the requirements of its main market and is safe.
   The car is available in standard and deluxe models. The most noticeable feature of the latter is its colour-keyed bumpers and wheel trims.
   Said chairman Ratan N. Tata, ‘I observed families riding on two-wheelers—the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family. Tata Motors’ engineers and designers gave their all for about four years to realize this goal. Today, we indeed have a People’s Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel-efficient and low on emissions. We are happy to present the People’s Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility.’
   What I would really love to see is a version not powered by fossil fuels—a wish I have had for the car since 2006.
   From a branding perspective, the car represents just how well organized Tata is. The Nano was the chairman’s baby, pushed through by a charismatic leader and its importance stressed by top management. It could well build Indian industry even more than the multi-billion-dollar Tata corporation can imagine. This, and its acquisition of Land Rover and Jaguar, may make Tata the most talked-about Asian automaker in 2008.
   Plus, I love the name. Just as Mini was about as small as people could get in everyday speech in the 1950s, Nano is such a common term in the 2000s that the model name makes perfect sense.

Vogue India cover

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[Cross-posted] As someone who has long championed the Asian subcontinent—and Lucire has been linking Indian and Pakistani sites as they came to light over the years—I was happy to see that Vogue India has made it on to newsstands. The new magazine is a milestone in the rise of the subcontinental fashion industry, which arguably has had a longer tradition than anything in the occident. It also signals a rise in global luxury brands entering India—something which I hope will soon be more of a two-day street.
   The cover, too, addresses concerns that I expressed in a blog post last week, on the ubiquity of the white model on catwalks. There has been some chatter about why Gemma Ward, a blonde, blue-eyed model, occupies a third of the cover, but the answer is fairly simple, I thought: Vogue India is evidently a magazine that appeals to the global nature of the Indian consumer. Her presence suggests that in a shot. But the international girl is usually quite desirable from a publisher’s or licensee’s eyes, too.
   As a man, I have to say that my eyes went to the other models first: Bipasha Basu, Priyanka Chopra, Monikangana Dutta, Preity Zinta and Laxmi Menon grace the cover and gatefold, photographed by Patrick Demarchelier. Perhaps it is the ubiquity that I wrote about, but the south Asian models are stunning.
   The domestic cover girl is very important, as we learned with Lucire Romania. The original cover girl—Karen Carreño—made less of an impact than the first Romanian to appear, Monica Gabor. 
   South Asia is a region that I am keen on getting in to with Lucire. My best wishes go to Priya Tanna and her team at Vogue India.