80 posts tagged “fashion magazine”

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Thanks to the Parkers

Oct 24, 2009
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Here were the search terms taking folks to the Lucire ‘Insider’ section yesterday. The day before was similar, but instead of Heidi Klum, it was Vanessa Paradis. Celebrities, still, sell.

eva longoria london fog
heidi klum
eva longoria tony parker
london fog eva longoria
london fog eva
eva longoria tony parker london fog
eva and tony london fog
london fog eva longoria tony parker
eva longoria fog
london fog tony parker

The Parkers finally beat some long-standing records for searches for the Jaguar XJ launch (where Lucire published the first official unembargoed image of the new car) and a couple of other popular stories we did this year.

I didn’t have this in my Flash Forward

Oct 1, 2009
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For the record, I did not start a discussion on Flash Forward because ABC is advertising it on the Lucire site:

Flash Forward advertised at Lucire

Though it is pretty cool that the ad is there. I never saw it last week, though I did happen across ads for other TV shows from this network.

Coco’s a perfect ﬁt

Sep 28, 2009
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This probably means very little to others, but I thought it was interesting to see some of the fall 2009 US TV shows being advertised on the Lucire site. A couple of years ago, we had Ugly Betty and other shows being pushed heavily on our site; this time around, it’s Eastwick, Cougar Town and Californication, which are a little more adult:

The fall 2009 shows are starting

But this movie promo was the real treat among our ads:

Coco before Chanel advertising at Lucire site

Talk about a good media buy there. I’d say it’s one of the best matched ones we’ve had in a while.

Remembering 9-11 at Lucire, eight years on

Sep 12, 2009
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I was going to get an early night, but really couldn’t let the day pass without writing an editorial about 9-11. I remember going to bed in the small hours of September 12 (NZST) thinking that nothing was happening. Was I ever wrong. By 6 a.m., a friend had already called me to tell me what had happened in New York and the Pentagon.
I put it up at Lucire, since most of (our) September 12, 2001 revolved around fashion, both at New York Fashion Week and the Wellington Fashion Festival. Your thoughts on the piece are welcome.

A new look for Lucire’s home page

Sep 5, 2009
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090904 Lucire home page, full length

It’s not that clear at this size, but above is a screen grab (or, more accurately, a series of them, tiled) of the new Lucire home page. Some of the reasons behind the change are at the Lucire site. Overall, I think it’s more contemporary, though having started web design in the early 1990s, I still have a few concerns on how tall the page is. Still, we’re letting the imagery tell more of the story, and the page itself has less code (when it comes to the local stuff) than before, but allows for more information.
Your feedback on the facelift is welcome: unlike Facebook, I want to hear from people and we’ve implemented many of the suggestions that we’ve been given.

This rings a bell

Sep 1, 2009
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I started Tweeting in 2007, and earlier this year, decided that Lucire needed a Twitter account.

Lucire Twitter page

Imagine my surprise when Fashion Quarterly (we call them ‘that fashion magazine from the Packer Press’ and they call us ‘that one we don’t really worry about’) followed me today and I visited their page to have a peek:

Fashion Quarterly Twitter page

The idea isn’t original, sure, but we thought it was funny.

Sunshine from Te Papa

Jun 14, 2009
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A few shots from Thursday, when Summer Rayne Oakes, author of Style, Naturally, sustainability strategist, scientist and Lucire editor-at-large was in town. This is from Te Papa, our national museum.
I’m glad we could show Summer Rayne that Wellington could turn on a bright day when Auckland couldn’t, and that she didn’t bring less than stellar weather with her.

The sun comes out at Te Papa 1

The sun comes out at Te Papa 2

The sun comes out at Te Papa 3

A march in April

Apr 28, 2009
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I can say that my ANZAC Day was unique. I have done the odd service, but this was the first time I marched in an ANZAC Day parade, with the Miss New Zealand contestants, in the town of Levin last Saturday. We began outside the library and went to the cenotaph for the service. The girls had to leave early because of make-up and hair appointments, but we oldies stayed on for the duration and put our poppies down at the memorial.

ANZAC band

ANZAC Day—Army arrives from Linton 2

Fire rescuers at parade

ANZAC Day—Navy

ANZAC Day—Miss Universe New Zealand contestants arrive

ANZAC Day service 1

Fiesta time

Apr 9, 2009
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Ford Fiesta outside the house

Here’s my Easter ride, the B299 Ford Fiesta (Mk VII). Stylish, fun, roomy.
   Good points so far: voice recognition (I can say, ‘Radio … FM … 107·7’, activate the cell, the CD player or an external device). The last time I had that was in a BMW. The technology has evidently come down to the Ford level. Bluetooth connection was also quite easy though Craig at Capital City Ford sorted this for me.
   Down sides: steering is too light and I have not found a seating position I am comfortable with yet.
   I’ll write this up properly in Lucire in due course.

Top model Jodie Kidd kicks off Fiat’s EcoDrive

Mar 18, 2009
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Jodie Kidd and the Fiat 500 EcoDrive, covered in Lucire
[Cross-posted from Lucire] Last year, we said the Fiat 500 would be the Car to Be Seen in—and this year, more people are getting on board the popular retro-styled subcompact car.
After celebrating Barbie’s 50th anniversary with a pink 500 last week, Fiat has announced that British top model Jodie Kidd was the ﬁrst Briton to take part in the company’s Eco test drive, highlighting the beneﬁts of environmentally friendly motoring. (Continued at the Lucire website.)