40 posts tagged “commercial”

The youngsters at work hadn’t seen this 1979 TVC for Kentucky Fried Chicken before.

   However, the following TVC for Cadbury’s Crunchie is even older (1975) and they remembered it, due to its long run, even after the packaging changed. (There was a CGI version that updated the packaging—which is not worth talking about.)

Since I posted about the use of the word coon on radio in New Zealand, I did get a reply from the plumbing firm which it advertised.
   It was very short:

It is raccoons the ones in the woods. Of course there is no limit to the number of interpretations.

   Fair enough: we now know the intent. I would have written more in response (e.g. signed the thing with my name), but that is another issue. I still wonder if the alternative, racist interpretation was in the back of the copywriter’s mind. I guess we won’t know.
   However, every time I have talked about this radio commercial, most people are shocked. No one seems to come up with the raccoon explanation. It’s a 100 per cent response to the notion that the advertisement is racist.
   Sure, this is nowhere near scientific. I must have mentioned it to about 15 people. That’s hardly representative of the population. And on this blog, opinion was divided among an international audience.
   A check back then did reveal that the word was also a racist term used to describe Aboriginals in Australia by certain Australians, and it came up again when Lucire covered Naomi Campbell’s sentence last Friday.:

Capt Doug Maughan, a pilot of 28 years, had filed a complaint [against British Airways] after the use of the word coon during a training session. He also claimed Saudi Arabians were referred to as ‘rag-heads’ on one flight.

   This was in relation to Campbell allegedly being called a ‘gollywog supermodel’ by airline staff.
   In this context I don’t think I was being too sensitive, since I get the feeling the racist interpretation is more commonplace than the animal one, even in the British Commonwealth.
   It’s hard to believe the ‘gollywog’ comment, too. Campbell’s words could have been dismissed if it had not been for Capt Maughan’s own evidence that British Airways allegedly, and casually, used racist epithets. (The airline denies the allegations.)
   I won’t add more as I think the two points of view were well covered in the earlier post’s comments.

When I go on YouTube, there are a lot of commercials that the posters claim are ‘banned’. I’ve spotted quite a few that weren’t banned, which is rather annoying. It’s like going to Wikipedia and finding the car pages are wrong (about 90 per cent, by my reckoning, have factual errors that no “expert” writing about them would make).
   Well, here’s a commercial for Toyota that was actually banned in New Zealand by the political correctness movement. Probably the excuse was anyone seeing this TVC would surely then commit domestic violence. I would have banned it for a lack of originality and viewing it the second and third time, it is plain stupid. The message: buy a Toyota, destroy your marriage.
   However, not everyone has my tastes, so here is a real banned TVC for the Toyota RAV4 for your viewing pleasure(?).

   Un pub interdit pour la Toyota RAV4 en Nouvelle-Zélande.

I was chatting to Nick Tomlinson au blog, and this ad for the 1988–9 Vauxhall Cavalier came to mind. Yes, the car of the future is the Opel Vectra A!

   No mention of a nuclear power cell, which GM actually did promise us in the Futurama shows of the 1950s.

Un pub britannique de 1988 pour l’Opel Vectra A, s’appelle Vauxhall Cavalier en Grande-Bretagne.

New Zealanders, remember these? Bring back the great Kiwi jingle!

The latter first ran in 1982 or 1983, I believe, and it continued into the late 1990s. I hope my friend Chloë, whom I met in 2002 but was actually at law school with prior to that, made heaps from the repeat fees.

Here’s an audience favourite from New Zealand, advertising the state-run lottery.

Un pub pour la loterie en Nouvelle-Zélande, avec la chanson plus célèbre d’Edith Piaf (‹La vie en rose›, mais en anglais).

Here’s the full publicity picture from US Life on Mars, including the American Gene Hunt himself (Colm Meaney), Sam Tyler (Jason O’Mara) and Annie Cartwright (Rachelle Lefèvre).

   What is American for ‘You great, soft, sissy, girly, nancy, French, bender, Man. United-supporting poof!’?
   Here’s another pic from the network:. Question: who’s the old dude on the left? Is this the American Ray?    And, finally, the trailer, which is of great interest to me. Fans of the original, you’ll notice many things are repeated from the first episode in the UK, except the Americans drive on the wrong side of the road—so Sam stops his Jeep on the right side. (He is, interestingly, struck from left to right, too.) The suspect’s name, Colin Raimes, is the same, Sam’s girlfriend in the present is called Maya, and even the Life on Mars title card looks very much like the original with a few changes for US tastes. IMDB says Edmund Butt, who scored the original, has the same job this time around.
   Gene seems less tough in this incarnation though. Maybe Philip Glenister desensitized us?
   I was laughing through most of it (note the American VO with ‘Back in the nick of time’, used in the second series) but unlike most Brit fans, I am looking forward to this.     Un pub pour la nouvelle série américaine Life on Mars, avec les photographies de publicité. Il y a beaucoup de similitudes avec la série originale britannique du BBC.

Way too tired today. Got up early to take Dad to hospital for a check-up, and it’s amazing what missing half an hour of sleep can do to you. And the check-up was surprisingly quick: here I was, armed with laptop and about six hours’ worth of work packed—only to return by 10 a.m. and needing sleep—and refusing to take it.
   So, tonight, instead of more intelligent blogging (did that already on the other blog), I decided to carry on from my discussion with Nick in the comments to the last entry and hunt for a few more cheesy old movie trailers. As threatened, Hanoi Jane in Barbarella is next: note that the scenes are all from the opening striptease and not the Excessive Machine. That French husband of hers was a bit of a perve. OK, he was a total perve. Then, his first name was Roger.

   I should note that I am not really a Barbarella fan, though I do love the cheesiness today. I guess it was the whole Vietnam thing and selling out US troops that spoiled Hanoi Jane for me. I know the lady has apologized, but if I was that upset as a civilian, what do the vets think?
   Next, a film I am a fan of, big time. Probably another of my top five:

Now, this is well edited and as a trailer it does stand up well, apart from the narrator’s VO. I’d imagine these days he’d have an American accent. There’s so much to say about this film that maybe I shouldn’t in this post.
   Here’s one which young people might know as I Am Legend. But when it wasn’t named after the original book, it was The Omega Man, with our old friend, Charlton Heston.    All we need is for Hollywood to ruin this next one and some aspects are dangerously worrying for life in 2008. The “future”, 2022, is not that far off. Remember this film talks about environmental disaster as well as the widening gap between rich and poor. Back to a serious narrator here and Herb Lubalin’s Avant Garde typeface:  The scene where Chuck watches Edward G. Robinson dies is poignant. Apparently, Heston was one of the few that knew Robinson was terminally ill and legend has it those are real tears. What we need is a remake with Will Smith in it. Or maybe not.
   I always thought a good name for a cross-country race transporting Soylent Green to various cities could be called The Cannibal Run.
   Finally, something to liven up proceedings after a couple of downers. Welcome back, cheesy narrator, and the word sexcapade (oooh):

She makes movies, she sings, she’s easy on the eyes—and she ain’t J. Lo. Not that much new under the sun.

Les publicités des années 50 et 60 pour les films hollywoodiens classiques.

There is a commercial for either the Yellow Pages or a company called Southern Plumbing here in Wellington. Now, it doesn’t give a phone number (kind of ironic if it is for the Yellow Pages) otherwise I’d have called them the minute I heard this on the radio.
   The ad begins with a southern American woman talking about how she had coons, and she threw the Yellow Pages at them. It goes on with her complaining about coons and how she has to get rid of them, and the last sound in the scene is her priming her shotgun.
   I can’t see the connection to plumbing because for most of the broadcast I am in total shock.
   Yes, she uses the word coon.
   I know you can be ignorant and assume that coon is short for raccoon, which is bound to be what they will say, but why then did the woman need to have a southern US accent? Maybe the Americans reading this can inform me if there more raccoons in the south.
   I just thought of the Ku Klux Klan.
   The Yellow Pages company in New Zealand was recently bought by an American corporation so I don’t buy the argument that with the new management no one knew about the racial connotations.
   It paints the whole image of the Klan, lynchings and murders of black Americans.
   If the Southern Plumbing I linked is the firm that has put this ad out in conjunction with the Yellow Pages, then I would be seriously worried.
   I have written to the firm. I would like to think this ad was done out of sheer ignorance but there are way too many coincidences here. If they realize they have few African-ethnicity clients on their database it sure won’t be down to the small number of people of African descent in New Zealand.

PS.: The term is used in Australia, too, referring to Aboriginals:

http://www.news.com.au/dailytelegraph/story/0,22049,22931249-5001021,00.html

which makes me wonder just how many New Zealanders made the same connection.—JY

Anyone remember the 1984 Apple Macintosh TV commercial? A YouTube poster called ParkRidge47 has made an edited version with Sen. Hillary Clinton in the Big Brother role. For a home-made vid, this is really good.
   Please note that this video was put together by a Sen. Barack Obama supporter and that his URL appears at the end.

Un parodie du pub de 1984 pour l’Apple Macintosh, avec Hillary Clinton, trouvé à YouTube.