2 posts tagged “avenir”

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Saab can reach for the sun, under Christian von Koenigsegg

Jun 17, 2009
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[Cross-posted] I never expected this a few years ago, but a few weeks ago, it was becoming more likely: Koenigsegg will buy Saab, says The New York Times.
GM and Koenigsegg say there is now a memorandum of understanding, contingent on loans from the European Investment Bank, guaranteed by the Swedish government.
I am conﬁdent. Christian von Koenigsegg strikes me, in the conversation I had with him some years ago, as someone who is not afraid to answer questions directly. He is accessible, and he loves cars.
People also had doubts about how Jaguar and Land Rover would ﬁt with Tata, which made subcompact cars and heavy trucks in India. Yet, Tata has shown a readiness to push forward new models that Ford never had the guts to do. We need to look at the management style and the national culture. continued

Quick thought

Jun 14, 2007
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By 2009 or 2010, we’ll see some amazing, swish, but ultimately home-made and favour-using advertising campaigns for small businesses through YouTube. These aren’t corporations targeting the web, nor are they adaptations of ads made for other media. We’ll all marvel, and we’ll consider these campaigns the turning points; how they use the sort of special effects we have seen on The Lord of the Rings and the like. They might even come from unexpected countries, probably nations with strong ad heritages like Brazil, or innovative places like India. The commentators in the MSM will probably condemn it, and the global online audience will lap it all up.