3 posts tagged “andrew yee”

Just so folks know, despite being very near the deadline, I managed to get in a lot of feedback from this blog for Lucire’s latest cover:

0702-lucire22cover

   The photograph is identical, but the type is more restrained. I’m glad we took out the red type. One cover line was removed. We also decided on a widely spaced ‘Tenth Anniversary Year’ underneath the masthead.

070219 Lucire 22 cover

I hope folks like the new Lucire cover. We had to change it after modifications saw the cover lightened, which resulted in the type disappearing. The question I still have is: are there too many cover lines? Don’t think we’ve done eight for a while.

070209 Her Business ad 150 dpi

Finally, we can publicly show the ‘Official Fashion Magazine’ tag with the Miss Universe New Zealand 2007 logo, beginning with this advertisement appearing in Her Business magazine. The cover, photographed by Andrew Yee, is to be finalized shortly, but I wonder if eight cover lines are too many. It’s certainly more than we have done for a while. Also, the tagline has been tweaked: there are going to be a few with the ‘Liberated’ theme.
   Design-wise, the usual three typefaces are used: Lucire, Slabb and Fiduci. I have just realized we missed out doing the NTE ligature in the first line of the headline. It does exist, with respect to Herb Lubalin. Back to regenerating the PDF.