45 posts tagged “advertisement”

I thought this was awesome news in that the photographer, Giuliano Bekor, shot regularly for Lucire. From the Lucire ‘Insider’ section.

Giuliano Bekor, whose credits include numerous Lucire shoots, photographed Hayden Panettiere for her 2008 Candie’s print campaign.

Hayden Panettiere will star in Candie’s back to school 2008 television, print and online advertising campaign, according to the company. Hayden, who is known as an award-winning actress, activist and star of NBC’s hit television series Heroes can now add recording artist to her résumé.
   Following last year’s marketing campaign with Grammy-award winning artist Fergie, the new fall TV commercial will be a direct lift from Panettiere’s first music video, ‘Wake Up Call’, which was styled using Candie’s apparel, footwear and accessories.
   This is Panettiere’s second season with the brand.
   To coincide with TV, a print campaign will feature Panettiere in a variety of sexy and sweet vignettes as she playfully poses with a piano, behind a beaded curtain and in a club-like setting among others. The ‘Wake Up Call’ video and the Candie’s commercial were shot in Los Angeles by famed music video director Chris Applebaum and the print campaign was shot by fashion photographer Giuliano Bekor, whose credits include Lucire, and created by the Iconix in-house marketing team.
   Fans can listen to ‘Wake Up Call’ exclusively at www.candies.com and www.kohls.com/inspire (streaming only) beginning today. The single will be available for download on iTunes beginning August 5. The single is being released by Hollywood Records.

The youngsters at work hadn’t seen this 1979 TVC for Kentucky Fried Chicken before.

   However, the following TVC for Cadbury’s Crunchie is even older (1975) and they remembered it, due to its long run, even after the packaging changed. (There was a CGI version that updated the packaging—which is not worth talking about.)

For a moment I thought this was a real billboard saying someone was missing (see the bad typography), since it was the only one I saw. Turns out now it’s for a TV show.

   OK, this was clever (and we do have a lot of clever ads) and I am very glad TVNZ is at least promoting one of its own shows strongly—but is it also irresponsible? By the way, I do not recall what the show is named.

When I go on YouTube, there are a lot of commercials that the posters claim are ‘banned’. I’ve spotted quite a few that weren’t banned, which is rather annoying. It’s like going to Wikipedia and finding the car pages are wrong (about 90 per cent, by my reckoning, have factual errors that no “expert” writing about them would make).
   Well, here’s a commercial for Toyota that was actually banned in New Zealand by the political correctness movement. Probably the excuse was anyone seeing this TVC would surely then commit domestic violence. I would have banned it for a lack of originality and viewing it the second and third time, it is plain stupid. The message: buy a Toyota, destroy your marriage.
   However, not everyone has my tastes, so here is a real banned TVC for the Toyota RAV4 for your viewing pleasure(?).

   Un pub interdit pour la Toyota RAV4 en Nouvelle-Zélande.

I was chatting to Nick Tomlinson au blog, and this ad for the 1988–9 Vauxhall Cavalier came to mind. Yes, the car of the future is the Opel Vectra A!

   No mention of a nuclear power cell, which GM actually did promise us in the Futurama shows of the 1950s.

Un pub britannique de 1988 pour l’Opel Vectra A, s’appelle Vauxhall Cavalier en Grande-Bretagne.

New Zealanders, remember these? Bring back the great Kiwi jingle!

The latter first ran in 1982 or 1983, I believe, and it continued into the late 1990s. I hope my friend Chloë, whom I met in 2002 but was actually at law school with prior to that, made heaps from the repeat fees.

Here’s an audience favourite from New Zealand, advertising the state-run lottery.

Un pub pour la loterie en Nouvelle-Zélande, avec la chanson plus célèbre d’Edith Piaf (‹La vie en rose›, mais en anglais).

Here’s the full publicity picture from US Life on Mars, including the American Gene Hunt himself (Colm Meaney), Sam Tyler (Jason O’Mara) and Annie Cartwright (Rachelle Lefèvre).

   What is American for ‘You great, soft, sissy, girly, nancy, French, bender, Man. United-supporting poof!’?
   Here’s another pic from the network:. Question: who’s the old dude on the left? Is this the American Ray?    And, finally, the trailer, which is of great interest to me. Fans of the original, you’ll notice many things are repeated from the first episode in the UK, except the Americans drive on the wrong side of the road—so Sam stops his Jeep on the right side. (He is, interestingly, struck from left to right, too.) The suspect’s name, Colin Raimes, is the same, Sam’s girlfriend in the present is called Maya, and even the Life on Mars title card looks very much like the original with a few changes for US tastes. IMDB says Edmund Butt, who scored the original, has the same job this time around.
   Gene seems less tough in this incarnation though. Maybe Philip Glenister desensitized us?
   I was laughing through most of it (note the American VO with ‘Back in the nick of time’, used in the second series) but unlike most Brit fans, I am looking forward to this.     Un pub pour la nouvelle série américaine Life on Mars, avec les photographies de publicité. Il y a beaucoup de similitudes avec la série originale britannique du BBC.

Way too tired today. Got up early to take Dad to hospital for a check-up, and it’s amazing what missing half an hour of sleep can do to you. And the check-up was surprisingly quick: here I was, armed with laptop and about six hours’ worth of work packed—only to return by 10 a.m. and needing sleep—and refusing to take it.
   So, tonight, instead of more intelligent blogging (did that already on the other blog), I decided to carry on from my discussion with Nick in the comments to the last entry and hunt for a few more cheesy old movie trailers. As threatened, Hanoi Jane in Barbarella is next: note that the scenes are all from the opening striptease and not the Excessive Machine. That French husband of hers was a bit of a perve. OK, he was a total perve. Then, his first name was Roger.

   I should note that I am not really a Barbarella fan, though I do love the cheesiness today. I guess it was the whole Vietnam thing and selling out US troops that spoiled Hanoi Jane for me. I know the lady has apologized, but if I was that upset as a civilian, what do the vets think?
   Next, a film I am a fan of, big time. Probably another of my top five:

Now, this is well edited and as a trailer it does stand up well, apart from the narrator’s VO. I’d imagine these days he’d have an American accent. There’s so much to say about this film that maybe I shouldn’t in this post.
   Here’s one which young people might know as I Am Legend. But when it wasn’t named after the original book, it was The Omega Man, with our old friend, Charlton Heston.    All we need is for Hollywood to ruin this next one and some aspects are dangerously worrying for life in 2008. The “future”, 2022, is not that far off. Remember this film talks about environmental disaster as well as the widening gap between rich and poor. Back to a serious narrator here and Herb Lubalin’s Avant Garde typeface:  The scene where Chuck watches Edward G. Robinson dies is poignant. Apparently, Heston was one of the few that knew Robinson was terminally ill and legend has it those are real tears. What we need is a remake with Will Smith in it. Or maybe not.
   I always thought a good name for a cross-country race transporting Soylent Green to various cities could be called The Cannibal Run.
   Finally, something to liven up proceedings after a couple of downers. Welcome back, cheesy narrator, and the word sexcapade (oooh):

She makes movies, she sings, she’s easy on the eyes—and she ain’t J. Lo. Not that much new under the sun.

Les publicités des années 50 et 60 pour les films hollywoodiens classiques.

The trailer to one of my favourite films—but it’s very 1960s. A modern audience won’t exactly get excited over this. That’s ironic though: if you see the film, there are plenty of scenes which could be edited in a modern fashion to create a very impactful trailer. But since it was the 1960s, this was perfectly acceptable and there’s just enough of Sophia Loren in a state of undress to get her fans along. And plenty of Christian Dior dresses and shoes (oh, the shoes—they were in Loren’s contract and written in to the script as a fetish of Alan Badel’s character). Gregory Peck, meanwhile, is still one of the top stars of the time—doing a role originally written for Archie Leach (Cary Grant to the rest of us). Note the prominence of Henry Mancini’s name, too. 
   As a movie it holds up remarkably well, far better than the trailer.

Un pub pour le film Arabesque, de Stanley Donen, avec Gregory Peck et Sophia Loren.