3 posts tagged “1997”

This is no surprise given the promotions that Sen. Obama has been getting in the media: ‘Obama elicits more excitement than McCain’, according to USA Today.
   I want to be the voice of reason but 21 years in communications tell me that this is important. If your brand, personal or organizational, elicits excitement among its constituents, then you have a greater chance of mobilizing those people when you need them.
   Even when it comes to politics, to get messages across to voters, one has to resort to the tried and trusted techniques of branding and marketing.
   There are few in the present generations who will, as many bloggers do, investigate someone’s voting record or dig deeply into their histories. It would be nice to say that presidents are not elected based on how much excitement they can generate. Or that we should place greater emphasis on other qualities like honour and sincerity.
   While some might point to exceptions, such as the Tory victory in the UK of 1992, I beg to differ. That campaign was hard fought by the Conservatives and depended on party unity—which was sorely lacking in 1997 when Tony Blair was elected. The National victory in New Zealand of 1990 was a result of the cry for change and the belief that Labour was leaderless.
   And the cry for change is such a powerful message in politics, because politicians understand our nature: even the vaguest change is better than the strongest, best defined policies if a party has been in power for too long.
   Labour in the UK in 1997, National in New Zealand in 1990, Labour in New Zealand in 1999, Clinton in 1992—all these are examples of that message. And that, too, “excites”.
   Sen. McCain should not pursue an excitement route himself, but he should capitalize on mistakes that the Obama campaign is making with greater regularity. The New Yorker gaffe—where Sen. Obama felt the need to comment rather than appear presidential and above satire—was an opportunity missed. Meanwhile, I wonder if people appreciate the maverick, go-it-alone style of John McCain, which plays well in the Senate, but could be symptomatic of future Cabinet divisiveness under his administration.
   A winner is by no means clear, and a week remains a long time in politics. Months, as Sen. Clinton will attest as she went from dead cert to second-best, are an eternity.

[Cross-posted] This has been official for a while (or so I think—not that I ever heard what the Electoral Commission thought, but I did see it on its website). However, I wanted the party to approve the news first before sharing it with you all. The following is the overseas release which was rewritten from the one sent to domestic newsmedia. One that includes a mention of the Bush–Cheney campaign of 2004 was sent to US media.

JY&A Consulting revamps logo for New Zealand’s Alliance Party

Wellington, May 9 (JY&A Media) New Zealand political party, the Alliance, is looking more modern and relevant, thanks to its new logo by JY&A Consulting (http://jya.net/consulting).
   Devised by JY&A Consulting’s Jack Yan, the new logo signifies a new beginning for the democratic socialist political party.
   Mr Yan says that he has been a keen observer of general elections in the UK, US and New Zealand since the 1980s and that played a part in his team’s design.
   He says the Conservatives in 1983, Labour in the UK in 1997 and 2002 and Labour in New Zealand in 1999 and 2003 had certain commonalties in their campaigns, centring around typography.
   He also said that in those years, the party’s name was important, not the symbol—hence the traditional Labour rose was not present on that party’s election materials in 1997 and 2002.
   By abandoning the old A symbol of the Alliance and concentrating on the word, Mr Yan says that the party looks more professional and ready.
   The Alliance has contested every General Election in New Zealand since 1993. However, due to party changes it is trying to rebuild itself for the country’s General Election later this year.
   ‘We have two major parties in New Zealand that vote pretty much the same on all issues,’ says Mr Yan, ‘and minor parties that get ignored because of a lack of visibility. I wanted to change that. Why should minor parties be laboured with second-rate brands?’
   The logo is based around the Frutiger typeface and its lettering is predominantly in red, with a red dot over the i in Alliance to signify its environmental awareness.
   He says the letter i also shows the humanizing aspect of the party.
   ‘As a piece of design I think it looks more cohesive than the committee-led logos of National and Labour,’ he says, criticizing the major two parties in New Zealand.
   ‘I was given a lot of freedom, which is a good sign of how the party leadership handles matters. It clearly believes in trusting the right people.’
   As well as heading JY&A Consulting’s parent, Jack Yan & Associates, Mr Yan co-wrote Beyond Branding in 2003 and is a director of the Medinge Group, a branding think-tank based in Sweden.
   In October 2007 he was a keynote speaker for the Alliance Party at its annual conference.

It’s time for Tony Ferrino to make a comeback. How about it, Steve? I know this was not that successful back in 1996–7, but I still think it was Steve Coogan’s best character. And trends have shifted: I thought Coogan was always too early with his impression of a fading Portuguese superstar in a pre-Pop Idol world. Just imagine: Tony Ferrino on MySpace! Tony Ferrino on X Factor!
   Coogan can actually hold a tune. Four clips from YouTube are below, one with Kim Wilde exploring the origins of the Tony Ferrino Phenomenon (the title of the show), a number called ‘A Short-Term Affair’ (later performed with Björk), another with Gary Wilmot (‘Fishing for Girls’) with some very bad innuendo, and my favourite, ‘Just Help Yourself’ with Mick Hucknall (saving the best till last here).
   There are far worse entertainers out there with more fame, and a pisstake one such as Ferrino might just work in the 21st century. The issue is: would he be too late now, post-Borat?