Why the networks had better get with the programme

I never understand the reports on American football, but at least with this broadcast, I have an excuse.

   Yes, it is incredibly sexist and exhibitionist, but another example of why privateers may well outdo the networks if this sort of stuff grows further on video-downloading services.
   Simple equations: (a) network pulls a great show—leads to viewer resentment; (b) network broadcasts reality TV, but anyone can make those shows, and stick them up online—result: network differentiation and branding suffer; (c) people upload their own videos, without network interference, and viewers choose what to watch—consequently, no resentment.
   I can foresee a day when even the networks shop online for programming.
   Some of you youngsters may remember Chilly Beach, the Canadian cartoon series that started on the internet. It became a network show. Many more will follow suit. 
   And Foxxy News is merely the old Fox formula taken a step further: get a lower-chakra concept, and watch the viewer ratings rise. No, I do not know which week this report is from. I doubt that even a football fanatic will care.
   In fact, I am not totally sure Ms Anderson said anything. (‘Oi, my face is up here.’)
   They can get a lot more blue: any of our French readers wish to enlighten us about Les Nuz on their comedy channel? (When the Anglos do nudity, it’s porn. When the French do it, it’s comedy.)
   Solution: quality programming can be the solution to differentiation and network branding. But if the networks keep knocking out cheap fare like reality TV, then I will not be surprised if we begin going online, spreading videos via viral methods, and bypassing the big corporations.