Welcome back to the Observer
Hopped over to Magnetix with Monica (assistant) today to find that the good old Observer newspaper has returned to their shelves.
For ages, Magnetix did not have Pommy newspapers, either the qualities or the tabloids. There was an absence as the qualities began reducing their size, and I have a feeling the importer did not want us regular Kiwis to know that Great Britain no longer had broadsheets. What would happen if we thought their newspapers had all reduced to Euro-sized tabloids and Berliners? Shock! We might think that Britain had joined the Common Market!
The dailies began disappearing. Then the Sunday papers. As each broadsheet ceased publication in its larger size, there were no more on sale here.
It was surprising that the Guardian group papers went, too, since they have tended to be at the forefront of good design for many years—first with the Pentagram redesign (someone once said the adoption of Helvetica made it fascist-looking), then with the commissioning of the Guardian family of typefaces from my friends Christian Schwartz (who started in licensing digital type around the same time I did) and Paul Barnes (whom I do not know as well).
When I wrote an article on The Guardian’s most recent redesign for Desktop in Australia, I had to ask Christian to send me electronic examples, rather than hop down to the local store to buy a copy and scan samples. OK, so I saved myself a bit of money, but there’s still that satisfying feeling being able to see someone’s work in the medium it was intended for.
Now, bring back The Times—or will the sight of that in tabloid format shock us Kiwis too much?