‘United Breaks Guitars’
Sons of Maxwell, a Canadian duo, flew United in 2008 and musician Dave Carroll was dismayed to find that his guitar had been damaged by the airline. Unfortunately, when he tried to get this sorted with United, the reps he spoke to all passed the buck, over a period of one year. It took this song going on YouTube (eventually getting millions of views) before United offered him compensation, which Mr Carroll suggested the airline donate to charity. It’s actually quite a good song and well recorded, and it has helped raise the group’s profile tremendously!
United, meanwhile, looks inept, with its too little, too late response.
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