The end of the Aussie six at Ford
Maybe for my main blog later. The end of the full-size car is nearing, it seems. I got the following from the Ford Motor Company earlier today, as production of the old six-cylinder engine in Australia will come to a close.
Ford Australia today announced a key step in a new product manufacturing strategy that will allow the company to achieve production efficiencies and access global economies of scale.
From 2010 Ford Australia will import a global new Duratec V6 engine, including high performance derivatives, for use in the company's locally made Falcon, Falcon Ute and Territory model lines. The improved economies of scale resulting from the globally-sourced engine will offer increased flexibility to potentially incorporate future alternative fuel strategies, particularly diesel technology.
As a result, the company will discontinue its Australian I6 engine operations in Geelong in 2010. Redeployment opportunities will be maximised wherever possible and the company will work closely with its employees and unions to minimise the impact on the 600 people affected by the decision across engine operations. The company's remaining 1400 employees in Geelong and 3000 in Campbellfield will not be directly impacted by the decision.
I feel for the Aussies affected by this, but given Ford has been streamlining its engine production, it was inevitable. This will also mean a streamlining of its full-size car platforms, so the next Mustang, Territory, Town Car, Falcon and other models will be engineered by one group, probably the Australians who have had plenty of expertise in this area. (The US, by contrast, has not changed its full-size platform since the 1979 model year.) The following was also in the release, which is good from an internal point of view, but cold comfort to the folks at Geelong:
Construction of the company's new Research & Development Centre, announced in 2006 as part of Ford's $1.8 billion Australian investment program, will continue and is due for completion later this year. Significant investment programs in new emissions laboratories and wind tunnel technology at Ford's test facilities at Lara will also continue, along with usual operations at the company's stamping plant and Ford Discovery Centre.
Ford’s issue has always been internal infighting and Dearborn’s reluctance to accept anything that is “not invented here”. Let’s hope it gets over it, because my feeling is that there’s life in the full-size car market yet, and Holden, despite its slip-ups with the Daewoo products, has proved that with the VE Commodore platform and its derivatives.
Comments
Wow, big news for the Aussie industry. Still, the investment in engines is considerable & hard to justify for the sort of volumes Aussie consumes. I wonder about them engineering large car platforms from Aus for the world. Given the resources they do a remarkable job but "world class"? Value maybe but not refinement.
GM has shown that Australia can be the source of big car R&D, but Ford always ruins it through internal squabbling. Hence, the Falcon being a RHD and largely localized product. It could have followed Commodore and Statesman into the Middle East, where they still love big cars (and have cheap fuel—well, aside from Iran …).
I wonder if Mr Mullaly would rather be back at Boeing, basking in the glow of the 787 launch, than deciding which bits of Henry's empire to flog off to pay the bills. They are going to loose a lot of big car knowledge if Jaguar, Volvo and Landrover are sold.
Now that Hyundai wants to do rear-drive, I just have to wonder about Jaguar …
The fact is we just don't have the market size to viably sustain a two-badge industry. The home market is where Holden and Ford have to make it.
Sure, they've got some success in the Middle East but elsewhere, they're just another brand fighting amongst many.
Small to medium-size vehicles are the future. The big 6 and V8s are going to become very hard for householders to justify. I should know; I'm trying to flog off my Commodore for a decent 4 cyl jobbie that won't kill me each time I fuel up.