Lucire 22 cover

Feb 19, 2007 at 10:05 PM
10 comments

I hope folks like the new Lucire cover. We had to change it after modifications saw the cover lightened, which resulted in the type disappearing. The question I still have is: are there too many cover lines? Don’t think we’ve done eight for a while.

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Yeah the white type is kind of disappearing some and maybe theres a tad much cover lines going on but it looks alright.

Thanks, Gary. I value your input. We didn’t want to introduce an extra red cover line, either. Kind of just flowed to eight when we put it together.

I don't mean this as a criticism of you r work here. The cover looks good. But I was wondering why a magazine should have any coverlines? It would be nice to have only the title and image - maybe a graphic.

To me all the text cheapens the image. If the image can't hold up on its own, you need a new photographer.

Good points, Henesua. Don’t worry, I didn’t take that the wrong way: if I didn’t want criticism, I wouldn’t put our work out there.
We have gone minimalist before, but I find we need the reader to have additional hooks. In our case, there is still a perception (among some of the market) that we are a foreign title, which is not healthy among a reasonably patriotic magazine market. Hence, the cover lines help signal, in some of the cases, extra reasons to pick up, flick, and hopefully buy. (We are still running at between a third and a half of the sales of our main rivals for the “master edition”.)

I think there are too many cover lines, yes. But you can't go too stark. Most zines put those on for a reason, and it's because your potential buyer has a couple of seconds to decide whether to pick it up.

But a couple less or a bit smaller perhaps to get some more white space in there for a sleeker look?

Minor point: I'm not crazy about the "Desperate Housewives" lines jutting into her head.

Basically pretty good looking. I like the Lucire logo.

[this is good]

Thanks, Maureen. Might be a tad late to make changes but I will see what I can do. I do agree that the Desperate Housewives headline could be smaller, too.

I love the image. I do, however, think it would have been nicer with fewer cover lines.

Thank you for your feedback, Red Pen. Love the icon!

Think it's a bit "busy", did the light white type fade on paper like does on screen? Often find with design renderings the onscreen "pops" way more than paper, makes judging colour/lighting trick if the final will be print.

Wondered, do you design for primarily full face display or top 1/4 (mag standvisible) to get attention. It's funny how you get used to looking for a familiar header and even page format, then if it changes how long it takes to adjust. I've been buying Car (U.K.) for decades but their recent design and format change means I'm still searching it out on the newstand!

[這個好]

Have to be honest and say I don’t always know till I see the proof, though our LCD monitor at head office is reasonably well calibrated. We do tend to design for the top third. We left the Marilyn Sainty headline in white but the rest went back to black, other than the bottom one. The final has seven cover lines.
I do wonder if there is a greater trend, as I notice Vogue, Elle and others are putting heaps of cover lines on, even if they uglify the cover.
At Magnetix in Wellington, Car usually gets the front shelf, fortunately. I can imagine searching for the smaller size; it’s always easier when they grow in size!

Lucire 22 cover

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