For the automobiliacs: Car’s best from the ’60s and ’70s
This was a great find at Take Note in Lower Hutt today. Take Note is a post office and gift shop run by my friend Mandeep but I have never bought a book from there before. I was surprised to find it displayed prominently and being an automobiliac I paid the $40 for it.
My cover differs slightly: the News Gothic-set headlines have been replaced by the same text in ITC Benguiat, while the lettering around the masthead is now Akzidenz-Grotesk. Inside, there are great Car articles from 1965 to 1974, covering the best of the first decade (I became a reader, thanks to Gary Hayvice, whose daughter was a classmate of mine, in 1981). I grew up with Llewellyn, Bishop, Setright and the rest; I remember Bulgin, and very briefly, wasn’t there a chap called James May? But some of the earlier talents appear in this compilation.Some articles are prescient—the warning that Honda could be a big player if it chose to build saloon cars, and the war for oil and how it might run out (from the first fuel crisis in the 1970s)—and others are less so, such as the warning that a Channel Tunnel would be a folly. Others are plain out of place in today’s politically correct world, namely the nude models that adorned cars at motor shows.
There are even old advertisements, including one for women—flogging copies of Good Housekeeping. It was very sexist and the idea that cars were designed to pull birds was very much in evidence.
It’s hardcover, so it should be a proud collection of 1960s’ and 1970s’ motoring journalism in my home.
Comments
I got this from Amazon U.K. in Feb (and have a part written draft post about it.* I liked the Bruce McLaren & Le Man film articles best, and yes the adverts are funny.
I hope they do another edition for the 80's & 90's
* Yeah I know you don't believe that but it's true and it was only £10 including shipping (why are books so expensive here?).
The Le Mans article was excellent. I always thought a lot of the footage was from the 1970 competition for real but the article reveals there was a lot of staged stuff. What’s interesting is that the revised Car of 2006, which did not do well circulation-wise, is closer to the great writing of these old Cars.
I haven’t read the McLaren one yet but I have read most of the motor show reports, the ones on Honda, Butzi Porsche, the Mk III Cortina and a few others. The type is not that good in some pieces—really straining my eyes.
Even doing the rest of the 1970s could be good—I’d buy 1975 to 1984, for example. I might not buy 1985 to 1994 though since I have a lot of those issues.
That was a good price: £10 including shipping. Had I known I might have refrained from paying the $40, but I guess some of it goes to Mandeep, so at least it’s a bloke I know. (And it wasn’t a blind forking out: I noticed it was £13 retail in the UK.) I would probably get any follow-ups from Amazon at the £10 rate.
I would have preferred saving $14 with hindsight … That’ll teach me to buy books impulsively.
Jack, I used to ride motorcycles with Max Kelly. Max was the chief mechanic on the first Ford GT car that won Le Mans; he had a nice framed picture of the winning car in his living room. In 1975 I accompanied him on a trip to Road America in Elkhart Lake Wisconsin for the Can-Am series. With a McLaren M20 and M8F, great fun!