Does size matter? Vogue hits 840 pp., weighing 2·07 kg

Aug 23, 2007 at 1:39 AM
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Condé Nast tells me that the September Vogue has 840 pp., 727 of them ads.
I know folks love the thick September issues, but do readers believe there is an ideal ratio between content and ads? I usually go for five to three, but this next Vogue is one to seven.
The mag will weigh 2·07 kg (4 lb 9 oz) and is the record-holder for advertising pages in a consumer magazine.

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I completely ignore Vogue the entire year, except the September issue. Truth be told, I just thought all the ads were mini fashion spreads. See I don't pay attention. I do notice though, how the first 50 pages of magazines like Vanity Fair are advertisements. Even my favorite food magazine is getting more ads and less content. It's a bit frustrating, especially when you're following a recipe and it starts on page 30, then you've got 5 pages of ads, then the rest of the recipe on page 36. grr.

If it wasn't for Vogue, I never would have met Jack Yan!

Does size matter? Vogue hits 840 pp., weighing 2·07 kg

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