We watched this (thanks again to Tanya) at the office a few days ago:
Hyundai, which made one of the cars that got squashed by the 62-year-old woman in the BMW X5 (she has since been arrested), saw a publicity opportunity, and presented the owner with a brand-new i30 Wagon (Elantra Touring in Canada). I know, it’s an opportunity made for bloggers to blog about worldwide, but you know, I really don’t mind being a sucker on this and post this video knowing its purpose. It is a happy ending, as the company says, but it’s also a great brand equity-builder on a global level.
It shows that Hyundai is responsive to web culture, and has given its concessionaires and subsidiaries the clout to pull these things off for the good of its customers. It ties in to a promise at the start of the recession that the company would help with customers’ car payments if they lost their jobs.
One big mistake is that the Toyota Avanza (the car behind the lucky recipient) is in shot for a lot longer than the Hyundai that the owner, Todd Jamison, was presented with.
