Classic Kiwi TVCs

May 30, 2008 at 12:51 PM
9 comments

New Zealanders, remember these? Bring back the great Kiwi jingle!

The latter first ran in 1982 or 1983, I believe, and it continued into the late 1990s. I hope my friend Chloë, whom I met in 2002 but was actually at law school with prior to that, made heaps from the repeat fees.

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Jack Yan’s rating:

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I don't remember the first one, although my older sister gave me a colouring book with the same cartoons - didn't know it was from KFC!

As for the second one, I TOTALLY remember that one! Oh does that bring back memories!

Jack Yan replied to Procrastinator’s comment:
May 31, 2008
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[這個好]

I still have the colouring book somewhere. It was the one with the cartoons and the All Blacks, wasn’t it?
I was surprised how many teenagers and early-20-somethings remember that second one. Chloë is my age, so that ad ran for a long time.

Procrastinator replied to Jack Yan’s comment:
May 31, 2008
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Yeah I think so! I might find it soon when I do some cleaning down the garage!

And as for that ad - I suppose it was so successful which made it worthwhile repeating! But I do remember it, maybe I was still a youngster when it was running on TV. You know what would be cool? If they ran ads that were in the past again - that will jog my memory of the brand for sure!

Jack Yan replied to Procrastinator’s comment:
May 31, 2008
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When I can recite names of All Blacks from the 1970s, it’s not because I watched games—it’s because of that darned colouring book!
You know, old ads would work for me as well—which also proves how much better they were. Remember Double-A-M-U-T-U-A-L—‘we’ll make sure you’re OK’?

Those were the days we didn't care about our weight so much :)

I can't actually remember the KFC ad ... must be that couple of year gap. I definitely remember the Creme Egg ad. Amazing it ran for as long as it did. Well, not amazing - it was good!

Jack Yan replied to Simon Young’s comment:
Jun 1, 2008
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I know! You wouldn’t draw the kids that way now (for marketing reasons), but looking back it was totally innocent. We will know we are old when we begin running into people who do not remember the Creme Egg ad.

We'll know we're old when we meet people who can't remember the Toyota "Bugger" ad!

[this is good]

I love these clips. Although I've not seen these before, it is interesting how advertising around the world is so similar. Thanks for sharing these!

[這個好]

Simon, you and I would be really old then!
Scotty, my pleasure! The Kiwi jingle died a horrible death at the hands of a hypermarket chain here called the Warehouse, ‘where everyone gets a bargain,’ and thanks to globalization, sadly, our advertising is rather more like those abroad. Still, Kiwis are pretty creative and there are some gems here and there—somewhere on this blog is a current one for Lotto, which I think is very good.

Classic Kiwi TVCs

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