ABC goes old school for US Life on Mars

Looks like ABC is getting into the retro theme with this 15-second promotion for the American Life on Mars.

   OK, so the typography is meant to be reminiscent of the 1970s but it looks more modern (I seem to remember Peignot was used a lot then on ABC, but perhaps Americans can tell me more definitively), the theme is that of The Mod Squad, and the voiceover sounds like the old announcer on that network (who I understand has passed away). The logo looks suitably retro, too.
   This reminds me of the campaign the BBC used for the second series of the original Life on Mars in the UK, which included the old BBC1 globe before each episode. A pity TVNZ never did it here in New Zealand—I did suggest it to them at the time, and they could have got out old TV1 logos. For those who might not remember the 2007 campaign: with all those lovely brown tones from 1973 and typography looking like it was done on Letraset (it was more likely digitally set). The retro ident was also computer-re-created but it looks nearly indistinguishable to the original, apart from the widescreen ratio:    It looks like ABC is being far more serious about Life on Mars than when David E. Kelley was helming the programme, though I wonder if first-time viewers will understand the retro campaign for a first series. Even the UK, despite its nostalgia for The Sweeney and The Professionals, waited till the second year before springing the retro marketing campaign on to the public.